About True Fitness
Established over 40 years ago, TRUE Fitness continues to be the largest privately-held fitness equipment manufacturer in the United States. They are known for both of their great brands, TRUE and Octane, as well as their belief in doing business with integrity. Since their founding in 1981, TRUE Fitness has been guided by two core principles: Build the highest quality products and support them with superior services.
The integrity applies to the high-quality, long-lasting materials they use to build their equipment and extends to our dedication to their customers and their needs. Over the years, the fitness industry has changed and the needs of the customers have evolved, but those principles remain the same.
As your dedicated partner, TRUE Fitness and Sobek Sports will do whatever it takes to keep your facility going strong. Our experienced team provides end-to-end service, from facility planning to maintenance, to providing your machines with the newest technologies. You can count on TRUE Fitness for the best service in the industry, provided by a team focused on optimizing the life of your equipment.


Apex Treadmill
Elevate your running experience with the Apex Treadmill, designed to deliver the perfect blend of intense performance and unparalleled comfort. Engineered with precision and powered for optimal results, its robust components are constructed to withstand rigorous use, high-intensity workouts, and performance training over the years.


Featured Products
Apex Elliptical
Engineered with precision and powered for optimal results, the Apex Elliptical is built to withstand rigorous use, high-intensity workouts, and performance training over the years. The Apex Elliptical features TRUE’s Core Drive® System, which promotes superior balance, stability, and comfort.


Alpine Runner Incline Trainer
Our Alpine Runner is the ultimate example of our commitment to excellence. This revolutionary treadmill offers users a dynamic, effective workout while being easy to maintain and monitor. With its perfect combination of a traditional treadmill and incline trainer, TRUE Alpine Runner users have access to an enhanced and efficient workout experience.
Studies show the Alpine Runner is more effective at burning fat and calories than a standard treadmill. The various inclinations provide users with varying resistances, customizing the intensity of workouts and creating effective challenges for all fitness levels. Like all TRUE Fitness commercial equipment, the TRUE Alpine Runner is made to last, withstanding the wear and tear of intense cardio and reducing the need for frequent repairs or replacements. Help members achieve their most challenging fitness goals with the TRUE Alpine Runner Incline Trainer.


Palisade Climber
Offering premier safety features, best-in-class serviceability, and versatile ease of use, TRUE’s Palisade Climber has been crafted to be rich in experience for exercisers and easy to maintain for your facility. The Palisade Climber challenges users to push their limits and achieve their fitness goals as they climb the moving stairs. Users can choose from 20 resistance levels to customize their workout intensity according to their abilities; you can easily change the resistance level with buttons on the handlebars.


Rō
Redefining rowing. The TRUE Rō merges sleek design with advanced functionality, offering dual resistance through fan and magnetic brakes for a challenging workout. Its self-powered console provides real-time metrics, while the MultiGrip handlebar ensures comfort and varied motion, transforming indoor rowing into an invigorating experience.


Gravity Plus Treadmill
Optimize your facility’s efficiency with a treadmill designed for both beginners and fitness enthusiasts. Engineered with precision, the Gravity Plus Treadmill drive system and deck are built to withstand rigorous daily usage. Combined with a maintenance-free deck and belt system means effortless upkeep and less downtime for your facility.


Palladium PL Shoulder Press
Engineered for precision and comfort, the Palladium Series Plate Loaded PLS-0200 Shoulder Press offers four-position handles, allowing users to fine-tune their grip and adjust their range of motion. The unilateral press arms move in a natural arc, converging above and in front of the user to optimize shoulder engagement. Comes equipped with four weight storage posts.


Palladium PL Chest Press
The Palladium Series Plate Loaded PLS-0100 Chest Press is designed for customizable performance, featuring five-position handles that let users adjust their starting position and range of motion. Its unilateral press arms converge to enhance shoulder articulation and ensure a full range of motion. Includes six weight storage posts for added convenience.


Palladium Leg Press
Users of all levels, from novice to professional, will benefit from the advanced biomechanics of the Palladium Series SPL-0300 Seated Leg Press machine. This leg press weight machine is easy to use and offers many workout customizations, allowing users to cater their leg training to their skill, size, and needs. The adjustable back pad and a unique-to-TRUE adjustable foot platform accommodate a wide range of users and allow multiple foot and seated positions for added exercise variation.


Palladium Seated Row
Unilateral arms that diverge at 11 degrees with trailing link handles and rotating grips make the SPL-1200 Palladium Series Seated Row the perfect choice for all users, from novice to professional. The center grip provides stability during one-arm rows, while the adjustable chest pad comfortably accommodates a wide range of users.


Palladium Chest Press
Dual overhead pivots on the Palladium Series Chest Press allow handles to travel in a slight upward motion for maximum muscle recruitment. At the same time, unilateral press arms converge at 25 degrees in front of the user, and an adjustable back pad allows full articulation of the shoulder complex.


Fuse XL Chest Press
3-position hand grips and independent converging press arms provide true unilateral movement through a complete range of motion for greater muscle recruitment and a more efficient workout.


Force Multi-Press
Complete a combination of customizable exercises all on one machine with the TRUE FORCE Multi-Press: chest press, shoulder press, and incline press.


Total Body Press
The Total Body Press combines upper and lower body pressing motions, enabling users to burn more calories and strengthen multiple muscle groups in less time. Its design replicates weight-bearing exercises like the Push-Press but greatly reduces the compressive forces on joints, making it accessible to a wider range of users.


Glute Press
The Glute Press is designed to engage upper and lower body muscles, delivering a fast, efficient workout supporting functional movement in both the sagittal and frontal planes.


More Highlights






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